Skip intro - or three types of copy the world will never miss
… Did you think I typed in your URL so I could watch a movie? Duh! I want information and I want it now. Only a fool actively erects barriers between a potential customer and his content…
I have a suggestion for a more user-friendly line of copy on the home page. It reads “Play pointless Flash movie that we paid a fortune for and are now desperate to have you watch.” Then the small children at whom these animations are so clearly aimed could sit there all day watching zebras turning into photocopiers while the rest of us get on with some work.
So writes Andy Maslen of Sunfish, in magazine trade publication InCirculation. I remember when I was doing my physics DPhil that a certain global electronics manufacturer (that also deals in household goods) lost thousands and thousands of pounds of business from us because I could never get past the Flash splash page. Fast forward six or seven years and lots of companies are still making the same mistake.
